How to create a booking link for my business

To create a booking link for your business, sign up for a booking tool, claim a short personal URL, add your services with length and price, set the hours clients can book, choose how they pay, then test the link and share it in your bio, messages and Google profile. Most solo providers can do it in one sitting.

A booking link is one web address where clients see what you offer, pick an open time and confirm, without messaging you first. This guide walks through the setup step by step, with tips for tutors, coaches, trainers, instructors, beauty pros and small studios.

Before you start: decide three things

A few quick decisions make the setup much faster:

• What clients can book. List each service with how long it runs and what it costs. Start with your two or three most-booked sessions; you can add more later.
• When you work. Write down the days and hours you take sessions, and any gap you need between them.
• How you get paid. Decide whether new clients pay when they book, after the session, or on a monthly invoice, and how much notice you need for cancellations.

How to create your booking link, step by step

1. Pick a short, easy URL. Choose a name clients can type or say out loud, usually your business name or your own name, such as getappty.com/yourname. Avoid numbers and hyphens that are hard to remember.
2. Add your services. Create each service with a clear name, length in minutes and price. Clients book faster when they can see exactly what they're getting and what it costs.
3. Set your availability. Enter the days and hours you take bookings. Only those times should appear on the page, so clients never pick a slot you don't offer. If you run back-to-back sessions, limit start times to the hour or half hour.
4. Choose how clients pay. Connect a card payment provider so clients can pay when they book, or let trusted regulars pay later or on an invoice. Taking payment at booking is the simplest way to cut down on no-shows.
5. Add your policy and booking rules. Set how much notice clients must give to cancel, and decide whether bookings are confirmed instantly or need your approval first.
6. Test it like a client. Open the link on your phone, book a session, and check the confirmation. Fix anything confusing before you share it widely.
7. Share it everywhere clients find you. Put the link in your Instagram or TikTok bio, WhatsApp, email signature, website and Google Business Profile. Next time someone asks when you're free, send the link instead of a list of times.

Tips for a booking link clients actually use

• Keep service names plain. "60-minute math session" beats a clever name nobody understands.
• Show the price up front. Clients who already know the price don't need to message you to ask.
• Use one link for everything. A single address in every bio and message means you only update one page when your hours or prices change.
• Make changes easy. Give clients a way to cancel or ask for a new time within your policy, so they move the session instead of skipping it.
• Reply to booking DMs with the link. A short "Here's my booking link, pick any open time" trains regulars to book themselves.

Common mistakes to avoid

Showing hours you don't really work. If the page offers times you'd rather not take, you'll end up cancelling. Set availability to the hours you actually want booked.

Hiding the link. A booking link only works if clients can find it. Pin it in your bio and add it to every place you already talk to clients.

Changing the URL often. Every change risks breaking links in old posts. Pick a name you're happy to keep, or use a tool that forwards old links to the new one.

How Appty makes it easy

Appty is built for solo providers who want one link that handles booking and payment. You claim your own address, getappty.com/yourname, during sign-up, and that's the link you share.

• Services with price and length. Add one-to-one sessions or group classes, and choose which start times each service allows (on the hour, half hour or quarter hour).
• Your hours only. Set your availability and clients only see times you offer.
• Pay your way. Connect Stripe so clients pay by card when they book, or offer pay later, pay at venue, e-transfer or monthly invoices for clients you trust.
• Rules that match how you work. Set a cancellation cutoff, and turn on Require my approval for any service you want to review before it's confirmed.
• No login for clients. Clients book on your page without creating an account. They get a confirmation email with a calendar file and a link to manage their booking.
• A link that doesn't break. If you rename your link later, the old address forwards to the new one, so past posts still work.

Ready to stop trading times by message? Start free and claim your link today.

Frequently asked questions

How do I create a booking link for my business?

Sign up for a booking tool, claim a short personal URL, add your services with length and price, set your available hours, choose how clients pay, test the page as a client, then share the link in your bio, messages and Google Business Profile.

Can I create a booking link for free?

You can start free on Appty: claim getappty.com/yourname, add your services and start taking bookings. If you want card payments, you connect Stripe during setup.

Do I need a website to have a booking link?

No. A booking link is its own page, so you can share it in your social bios, WhatsApp, email and Google Business Profile without building a website. If you have a site, add the link to your Book button.

Do my clients need an account to book?

Not on Appty. Clients open your link, pick a service and time, enter their details and confirm. No app and no login.

Can I approve bookings before they're confirmed?

Yes. Turn on Require my approval for a service on Appty and each request waits for you to accept it before it's confirmed.

Read next

• What is a booking link?A booking link is a personal URL where clients pick a time, book a session, and pay. Learn how it works and how to get yours on Appty.
• How to add your appty link to your Google Business ProfileAdd your appty link as the booking link on your Google Business Profile so clients on Google Search and Maps can pick a time, book and pay. Steps inside.
• Stop taking bookings by DM: put a booking link in your bioTired of booking clients through endless DMs? Learn how a booking link in your bio lets clients pick a time and pay at booking, so you can get back to work.