How to get AI assistants to recommend your business

More people now ask an AI assistant questions like "who does lash extensions near me?" or "find me a personal trainer with evening sessions." The assistant looks across the web for an answer. If your business details are clear, consistent and easy to read, you have a better chance of showing up.

There's no switch that makes an AI recommend you. But there are practical steps that make your business easier to find, understand and trust, for people and AI assistants alike.

How AI assistants find businesses

AI assistants that search the web generally rely on public information: websites, business listings, reviews and pages they can read. They do best with information that is:

• Public, so they can actually reach it.
• Clear, so they can tell what you offer, where and for how much.
• Consistent, so details match across different places.
• Structured, so key facts are labeled in a way software can read.

If your services only live in Instagram captions or DM threads, an assistant has little to work with.

Step 1: Keep your name, address and phone consistent

Use the exact same business name, address (or service area) and phone number everywhere: your website, booking page, social profiles and listings. Small differences, like an old phone number or a different spelling, make it harder for search engines and AI assistants to be confident they're looking at the same business.

Step 2: Set up your Google Business Profile

A Google Business Profile is one of the most important listings for local service providers. Fill it out completely: categories, service area, hours, photos and a clear description. Add your booking link so people can book straight from it. Keep your hours up to date.

Step 3: Describe your services in plain words

Write each service the way a client would search for it. "60-minute deep tissue massage" is clearer than "The Reset." Include:

• What the service is and who it's for
• How long a session takes
• The price, or a starting price
• Where it happens (your studio, the client's home, online)

Clear descriptions help clients decide faster, and they give AI assistants the facts they need to match you to a question.

Step 4: Collect honest reviews

Reviews help people and AI assistants judge whether a business is trustworthy. After a good session, ask happy clients if they'd leave a review on your Google Business Profile. Keep it simple and personal. Reply to reviews, including the critical ones, calmly and helpfully.

Step 5: Have a public booking page that machines can read

This is where your booking page matters. Your appty link, like getappty.com/yourname, is a public page for your services. When you turn on "Show on Google" and your page has content, it can show on Google and includes structured data, labels that help search tools understand your services. Appty also publishes an llms.txt file, a plain-text guide meant to help AI tools understand a site.

AI assistants connected to Appty can also see your services and open times, so when someone asks a connected assistant about a service like yours, your details are there for it to use.

To be clear about what this does and doesn't do: it helps AI assistants find and understand your business. It doesn't mean an assistant books or pays on a client's behalf. The client still confirms the booking and any payment themselves.

Step 6: Link everything together

Point your listings, social bios and website to your booking page, and make sure your booking page shows the same name and details. Every consistent link makes your business a little easier to recognise across the web.

Step 7: Keep it current

Out-of-date prices or hours cause confusion. When you change a price or add a service, update your booking page first, then your listings. Because your appty link shows your live open times, clients always see when you're actually available.

The short version

AI assistants recommend what they can find and understand. Be consistent, be clear, earn honest reviews, and keep a public booking page with your services, prices and open times. Those same steps help every client who finds you, however they search.

Start free and get your own public booking page.

Frequently asked questions

Can I make an AI assistant recommend my business?

No one can guarantee a recommendation. You can improve your chances by keeping your business details consistent, describing your services clearly, collecting honest reviews and having a public booking page that's easy for AI assistants to read.

What information do AI assistants look for?

They generally use public information such as your business name, location or service area, services, prices, hours and reviews. Clear, consistent and structured information is easiest for them to use.

Does a Google Business Profile help with AI search?

A complete, accurate Google Business Profile is one of the most useful listings for local service providers. It helps people find you on Google and gives AI assistants another consistent source of your details.

What is llms.txt?

llms.txt is a plain-text file that sits on a website to help AI tools understand what the site contains. Appty publishes one to help AI tools understand its site.

Can an AI assistant book or pay for a session for my client?

No. AI assistants connected to Appty can see your services and open times. The client still picks a time and confirms the booking and any payment themselves.

Is my appty link public?

Yes. Your getappty.com/yourname page is public, so clients can visit it any time. When you turn on "Show on Google" and your page has content, it can also show on Google.

Read next

• How to add your appty link to your Google Business ProfileAdd your appty link as the booking link on your Google Business Profile so clients on Google Search and Maps can pick a time, book and pay. Steps inside.
• Use Appty with ClaudeRun your bookings by chatting with Claude. See your week, move a session, and get a booking link to paste to your client.